Television & Streaming Agency
Blending art and advertising seamlessly is no easy task—let Optimum180 Strategies guide your prospects to the end of your sales funnel. With our team of video creators, motion graphic artists, designers, and paid media specialists, you’ll gain access to captivating visuals and compelling copy that speaks directly to your buyers.
Why Choose Optimum180 As
Your TV & Streaming Agency?
Optimum180 is a seasoned cable and broadcast TV marketing agency dedicated to helping businesses strengthen their brands and boost visibility on television and online. Our expert team crafts comprehensive strategies to ensure your message reaches the right audience at the perfect time, all within budget. By leveraging our skills in market analysis, media negotiation, buying, creative ideation, scriptwriting, video production, and value-added negotiation, we deliver tailored solutions that drive traffic and engagement through broadcast, cable, and OTT (over-the-top) media.
Proven Results & Scalable Solutions
With over 30 years of experience managing broadcast, cable, and OTT projects from concept to completion, the Optimum180 team delivers proven success. Our data-driven professionals craft campaigns precisely tailored to your business’s budget, goals, culture, and target demographic, providing scalable results that can adapt and grow over time.
A Team of Trusted Experts
Our team of platform experts is committed to delivering innovative results that enhance your campaigns across all channels. Recognizing the importance of cohesive strategies, our specialists collaborate closely with teams across disciplines to ensure you achieve the best possible outcomes from our services.
A Team of Diverse Skill Sets
We know that successful campaigns need more than a single area of expertise. That’s why we bring together specialists across multiple disciplines to develop comprehensive, integrated strategies for your campaigns. This collaborative approach aligns all channels, working together seamlessly toward your shared goals for stronger results.
Broadcast TV Advertising
Broadcast advertising airs over traditional television networks (like ABC, NBC, CBS) and is accessible via antenna or cable, reaching a broad audience through live programming. It’s ideal for mass-market reach and brand awareness due to its large, diverse viewership.
Cable TV Advertising
Cable advertising targets audiences through specific cable channels (like ESPN, HGTV, or AMC), allowing advertisers to reach more niche demographics based on the content and interests associated with each channel. It offers a more focused approach than broadcast, often appealing to defined viewer segments.
OTT Advertising
OTT advertising appears on streaming platforms (such as Hulu, Roku, or Amazon Prime Video) and reaches viewers who consume TV content over the internet instead of traditional cable or satellite. This format offers precise targeting and measurement capabilities, as advertisers can segment by factors like location, age, and viewing behavior.
Connected TV Advertising
CTV advertising delivers ads to viewers through internet-connected devices, such as smart TVs, streaming sticks, and gaming consoles. CTV combines the large-screen experience of traditional TV with digital targeting precision, reaching users through apps and streaming services directly on their TVs.
What’s Included In Your Video Production Services?
Meet & Collaborate With Clients
Integral to establishing a relationship, we spend time with our clients to understand their wants and needs, and identify the key messaging. From there we ideate and create the scripts.
Storyboarding
Storyboarding allows the creative team to visualize and refine the concept or narrative of the spots. It helps in determining the composition, framing, and visual style of each shot, ensuring that they align with the intended message and tone.
Product & Market Research
Conducting research on products, markets, and trends can provide valuable insights to guide the direction of a TV ad project. Understanding the target audience guarantees that the content will effectively connect with them.
Trafficing of TV Ads
We work directly with TV and streaming services to deliver high quality ads to meet schedule deadlines. Once the ads are live, we monitor performance, make adjustments as needed to maximize reach and effectiveness, and track results to report back to the client.
Complete Your Digital Marketing Strategy
The television advertising process begins with creating (or acquiring) the ad assets, which are then formatted to meet specific technical requirements for each media outlet.
Google & Search Engine Ads
Search Engine Marketing (SEM) enables advertisers to target based on factors like location, device & user demographics, often resulting in higher engagement and conversion rates due to the high intent of search queries.
Facebook Ads
Unlock the powerhouse of the world's most popular social media platform, and convert shoppers into valuable leads and ultimately transform them into loyal buyers.
Instagram Ads
Expand your clientele and elevate brand visibility through visually-stimulating Instagram campaigns that will engage and captivate your audience's senses.
YouTube Ads
Harness the power of focused video advertisements to maintain a strong presence in the minds of your intended audiences for greater brand awareness.
Television & OTT Ads
Our data-driven professionals craft campaigns precisely tailored to your business’s budget, goals, culture, and target demographic, providing scalable results that can adapt and grow over time.
Website Creation
With our developers’ expertise in creating personalized themes, plugins, applications, and various other features, we can ensure that your website stands out as truly distinctive.
Video Production
Our video production services aim to assist businesses in crafting compelling and captivating video ads that are guaranteed to captivate their intended viewers.
SEO Services
We offer exceptional SEO services that combine technical expertise with content marketing knowledge, ensuring continuous growth for your business.
Landing Pages
Our team of skilled and knowledgeable professionals possesses over five years of extensive expertise in designing highly impactful pages for targeted campaigns.
Graphic Design
Our skilled team of designers collaborates closely with you to develop a distinctive and polished appearance that aligns perfectly with your brand and captures the attention of your audience.
PHILADELPHIA, PA | MORRISTOWN, NJ | WEST PALM BEACH, FL
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