Equine Therapy for Children Living With Parental Addiction
Horses Healing Hearts
Horses Healing Hearts
Horses Healing Hearts is a nonprofit organization in Delray Beach, Florida. When HHH first reached out to Optimum180, they were looking for brand refreshing. They knew they needed to “up their game” in order to build more awareness, grow their participant base, and attract more donors.
Optimum180 worked with the Executive Director and Board of Directors to create a strategy that was multi-channel.
- Website Design
- Social Media Marketing
- Google Ad Words
- Search Engine Optimization
- Event Planning
- Email Campaigns
- Print Materials
- Annual Reports
- Fundraising
The Challenge
Create a new brand image and marketing strategy that will drive awareness of the organization, and simultaneously build their client base while attracting new donors to help fund their programs. Work within budget constraints to maximize reach of their audience segments.
The Solution
Optimum180 went to work creating a website that was visually appealing, user-friendly, and SEO intensive. This resulted in bringing them to the top of Google searches nationwide. It also allowed Optimum180 to secure them a Google Ad Grant (something they had never been successful in getting in the past), which provides $10,000 in monthly Google Search Ads.
Optimum180 quickly went to work strenghthening their reach on various social media channels, resulting in over a 200% follower increase. We created Facebook & Instagram advertising campaigns that brought many new participants, allowing them to increase their offerings with new programs.
In addition, Optimum180 assisted in production and marketing of a ‘Denim & Diamonds’ Gala Fundraising Event, which generated more revenue than any year in the organization’s history.
STEP 1
Strategy
Optimum180 created a marketing plan that maximized a restrictive budget, and leveraged the power of social media, guerilla marketing tactics, and philanthrpic outreach to help HHH achieve their goals.
STEP 2
Branding
Our team of marketing pros started by crafting a branding plan for HHH that included a new website, social media marketing, Google Ad Words and various print materials.
STEP 3
Building
Our team then created a completely customer mobile friendly Word Press website. We aquired a Google Ad Grant for national search ad exposure, and created new TikTok and LinkedIn accounts to compliment their social media mix.
STEP 4
Process
Using analytics measurement tools, conversion tracking and lead nurturing techniques, we identified their audiences and optimized their reach within the parameters of a clear set of KPIs.
Capturing The Essence Of Your Brand
From original concepts to pinpoint strategy, great creative work doesn’t just attract attention. It gets results. It transforms your brand. And allows you to rise above the noise.