Search Engine Optimization

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

Companies look to search engine optimization, or SEO, to help gain more awareness and to make their company higher in the rank of a search engine. SEO is utilized through search engines such as Google, Yahoo, MSN, Bing, etc. Search engine optimization uses keywords and other strategies that attract a user to the company.

Website Design & Development

A great web design company creates the look, layout, and features of a website by understanding both graphic design and computer programming. Optimum180 will work with you to help create a site which is not only engaging and user-friendly, but also designed to today’s best practices and standards.

We will create a site that focuses on: Navigation, Visual Design, Content, Web-Friendliness, Interaction, Information Accessibility, Intuitiveness, Branding and Conversion — and we will do it in a timeframe that meets your expectations.

Social Media Marketing

Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission and overall brand.

We create marketing and social media campaigns and strategies, including budget planning, content ideation and implementation schedules. Optimum180 will ensure brand consistency in messaging by working seamlessly with your company’s department members.

Reputation Management

Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.

Everyone knows that the reputation of a business is crucial for its survival. Proper management is critical to gaining trust, and positive reviews can lead potential customers to engaging with a business. A good reputation affirms that a business is more credible than its competitors.

Web Content Marketing

The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.

Conversion Rate Optimization

In internet marketing, conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.

Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.

Google Ads Marketing

Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

AdWords works on an auction system, which takes place every time a user performs a keyword search. … The relevance of your Google ad to the search query. The relevance of the Google keyword to your ad group. The relevance of your ad to its landing page. The historical click-through rate (CTR) of the ad and its ad group.

Search Engine Link Building

Link building, simply put, is the process of getting other websites to link back to your website. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.

Some of the advantages are — you will rank higher on Google and other search engines, Google will find new pages on your site faster, and you’ll enjoy increased credibility and trustworthiness as a business.

Web Marketing Automation

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. With marketing automation, businesses can target customers with automated messages across email, web, social, and text.

We can help craft a system of automated marketing functionality which will keep your pipeline filled with leads, and help nurture the ones you already have.

Google Display Advertising

Unlike traditional Google search ads, Google display ads are ads shown to users across 2 million+ websites, videos, and applications that are a part of the Google Display Network (GDN), based on their previous online activity.

In other words, Google Display Ads are used to retarget people when have previously engaged with your website, increasing the likelihood that they will return — and ultimately convert.

YouTube & Video Advertising

YouTube advertising, done through Google Ads, is a way of advertising your video content on YouTube or in search results so you can maximize your user reach. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full.

According to Google, people who watch YouTube ads to completion are 23 times more likely to visit or subscribe to a brand channel, share a brand video, or visit the company’s website. Even those who don’t watch to the end are 10 times more likely to do one of those things.

Account-Based Marketing

Account-based marketing is a focused approach to B2B marketing in which marketing and sales teams work together to target best-fit accounts and turn them into customers. In the age of information abundance, marketers are always fighting for the attention of potential customers.

Account based marketing (ABM) helps to structure your marketing efforts and resources on your key accounts to drive the most revenue.